The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)

Books : The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)

The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)

by: Joe McNally



 : The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)
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Binding: Paperback
Dewey Decimal Number: 775
EAN: 9780321544087
ISBN: 0321544080
Label: New Riders Press
Manufacturer: New Riders Press
Number Of Items: 1
Number Of Pages: 272
Publication Date: 2008-02-02
Publisher: New Riders Press
Studio: New Riders Press



Editorial Review:

Product DescriptionTHE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”











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Customer Reviews
Average Rating:  out of 5 stars

Rating: 3 out of 5 stars - Not what I expected
As photography books, especially instructional ones, go this is definitely an interesting one. The layout is really good and the images nothing short of stunning. Mr. McNally's thoughts and advice are written in an easily understandable and very approachable manner. All very well, then.

Well, not entirely. Many reviewers before me have mentioned that there are few real pieces of advice as how to go out and produce shots similiar to those presented. There are plenty of hints and 'I got hold of helicopter and had my fleet of assistants doing this and that to get the proper lighting on the King of Siberia while the catering firm truck was just in the right spot for creating the right shadows', which creates the feeling, at least to me, that the author (who is a great photographer) just tells stories about why he is as good as he is (this is not boring or bad as such, mind you, just not what one is expecting). If you know all there is to know about lighting and creative photography, I guess you could look at the advice in this book and say 'oh yeah, I forgot about that. Let's do it this way', but unless you're quite good with lamps and lights, there's not enough to be had here. I have definitely learned, from most of the advice in this book, that one needs an assistant, 5 flashes, tons of reflectors, and all kinds of other stuff to get any sort of portrait in the field as well as in the studio. There are, in other words, not enough tips on shooting for amateurs in the field (in my opinion).

With danger of sounding hippocritical, I'll say that some of the advice (sold as 'nuggets of wisdom' in the foreword by S. Kelby) is a bit on the simple side ("Bring your camera"?). It's not a big problem, though (you can't have a book tailored to just your own needs, can you now? And this one does actually cover quite a bit of ground).

There is also a slight problem with the writing. Approachable and easily understandable as it is, I think that the language at times is a bit too... colloquial. "Then I was like...", "Dat's one fine lookin' photo subject", and the like makes it all a bit too... well, colloquial, for me.

There are some photographs in here, though, and hints and advice are never a waiste of time. It's just not the book it could have, or indeed should have, been.

2,5 stars



Rating: 5 out of 5 stars - Great gift book
I bought this for a friend who is a photographer and teacher of photography, and he loved it. This book makes a great gift for anyone who is interested in making pictures or just looking at them.



Rating: 5 out of 5 stars - Fantastic book
Fantastic book with great work inside. Incredibly upbeat and witty, with helpful tips for everyday photography to advanced lighting techniques. Highly reccomended



Rating: 5 out of 5 stars - Fun to read and illustrative as well!
First of all, the pictures in this book are great, and for that alone it is worth buying.
With each picture Joe tells a small story on how he got to the picture. Some reviewers were expecting a closely detailed "how to", and this is not it.
But just as photography is not about the gear alone (a good camera does not automatically make you a good photographer), it is also not just about technique.

So, there are no lighting diagrams in the book, no setups like "two flashes here and a reflector there". But a lot of tongue in cheek stories. Why film actors don't like their picture taken, how to get the right props, what NOT to do when shooting college sports stars, how to deal with police disrupting a shoot, etc.

I once made a portrait of my coworkers son. She said it was his best portrait ever - showing his true smile and not the fake one he always had in pictures. This book will get you a feeling (among other things) on how to get that true smile out of people.



Rating: 4 out of 5 stars - Great book
Note that the majority of people that don't like this book explicitly mention Kelby's books. That should speak volumes to experienced photographers and photo editors.

If you love Scott Kelby books then this probably isn't the book for you. It isn't filled with lousy jokes and simple formulas. You have to have some base photographic knowledge to pull off complex shots and you'll never get there with simple formulas. No ... it isn't a beginner book like Kelby's drivel so don't buy it if that's what you're into.





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Blogs | Appliweb Project

Welcome to my new project : Appliweb !

 

With Appliweb, I'll try to create a successfull opensource project, for a subject that I find most important: web development.

By successfull opensource project, I mean:

- A Project with lots of (other) people involved

- A Project that will help people.

- A Project I will eventually earn money with.

 

For this,

- I've rent a shared-server to an ISP: planetwork. A friend of mine (here) recommended them to me.

- I setup a Joomla project, with blogs and comments and forums

- I wrote some articles explaining my ideas and how to create them

 

It's the first project that I didn't start by writing the code ! Others have failed, even if many people still looks into them....

Now the website is ready, I will begin to write some code (in javascript ! eechhhh).

I'm waiting to have something to show before I write about it in my favorite websites !

 

G.C.

 


I've heard it said by Dave Winer and many many others: if only Dean had reinvested half the money raised into the Internet, then ...

OK, so you're the Dean Campaign Chief Information Officer in August 2003. The money starts to roll in. $20 million over six months, $2-4 million per month.

What would you spend the money on?

  1. What does your monthly budget look like?
  2. What is your application and infrastructure portfolio?
  3. How much will you allocate to maintenance?
  4. You're building from scratch, so what problems do you hope to avoid through wise architecture?
  5. What are your big milestones?
  6. Who are your key vendors?

How do you spend in consonance with the campaign strategy?

  1. How will you use the Internet to bring offline voters into the campaign at the same numbers as radio or television broadcasts?
  2. What is your online strategy for responding to attack ads and opposition pundits in radio, television and print?
  3. Online community takes time to build and is very hard to organize geographically. What will you do to match the state-by-state primary schedule?
  4. What can you do with online services to serve the campaign in caucus states?
  5. You are preparing for Bush to launch in Spring 2004. What are your countermeasures to reach out to moderate Republicans online while the GOP uses its advanced voter email systems to barrage 200 million validated email addresses?
  6. How will you lower the cost-per-vote vs. the GOP?

A new SDN article delves into the related commands.

The terrorists who attacked Mumbai struck the heart of city life.

via Salon

The country's highest court says charging the obese for an extra seat is discriminatory. Although the ruling applies only to domestic flights, it could pave the way toward similar policies in other countries that have been grappling with the issue.
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The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)

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