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There's a world of difference between corporate IT and the tech culture at a start-up. Four execs who made the jump tell you to expect long hours, little structure -- and, just maybe, greater job satisfaction.

I've heard it said by Dave Winer and many many others: if only Dean had reinvested half the money raised into the Internet, then ...

OK, so you're the Dean Campaign Chief Information Officer in August 2003. The money starts to roll in. $20 million over six months, $2-4 million per month.

What would you spend the money on?

1. What does your monthly budget look like?
2. What is your application and infrastructure portfolio?
3. How much will you allocate to maintenance?
4. You're building from scratch, so what problems do you hope to avoid through wise architecture?
5. What are your big milestones?
6. Who are your key vendors?

How do you spend in consonance with the campaign strategy?

1. How will you use the Internet to bring offline voters into the campaign at the same numbers as radio or television broadcasts?
2. What is your online strategy for responding to attack ads and opposition pundits in radio, television and print?
3. Online community takes time to build and is very hard to organize geographically. What will you do to match the state-by-state primary schedule?
4. What can you do with online services to serve the campaign in caucus states?
5. You are preparing for Bush to launch in Spring 2004. What are your countermeasures to reach out to moderate Republicans online while the GOP uses its advanced voter email systems to barrage 200 million validated email addresses?
6. How will you lower the cost-per-vote vs. the GOP?

Virgin America formally launches: Last week, Virgin America offered free Wi-Fi on its single Internet-equipped aircraft, My Other Ride's a Spaceship. Today, the service goes commercial ($10 for flights 3 hours or shorter; $13 for longer flights), and the rollout to other planes begins. Virgin has a special URL--http://wifitracker.virginamerica.com/--that takes you to a tracking page showing which flights in progress have Wi-Fi, but they don't yet tell you how to determine whether a given flight you'll be on will offer the service. With 24 planes and a plan to add service one per week, that shouldn't be a problem for long.

Heathrow Airport Coach Link adds Internet service: Icomera, a leading transportation Wi-Fi firm, has added free Wi-Fi to FirstGroup's RailAir coach service that connects Heathrow Airport with Reading in England. RailAir runs every 20 minutes for a 50-minute route. FirstGroup handles 3 million passengers a day across all its routes, which makes it a plum market for future expansion.

Awareness Technologies adds Wi-Fi positioning for laptop recovery: Awareness is the latest firm to partner with Skyhook Wireless to use Wi-Fi positioning to its products, in this case Laptop Cop, software designed to aid in recovery. The software starts at $50 for a 1-year license, with discounts for quantity.

CHICAGO (Reuters) - President-elect Barack Obama moved swiftly toward wrapping up his cabinet appointments on Wednesday with the selection of rival-turned-supporter Bill Richardson as secretary of commerce.